Big Tree Cloud is a small Chinese consumer goods company that sells branded feminine hygiene products, primarily sterilized feminine pads and menstrual pants. The company operates two brands: its flagship Big Tree Cloud brand targeting a broad female consumer base, and Yaluota, a sub-brand aimed at younger consumers. The company's core product differentiator is the use of ethylene oxide sterilization on its feminine pads — a step Big Tree Cloud argues most competitors skip — which the company claims reduces the risk of fungal infection and irritation. Products span multiple series across both brands, catering to different preferences around absorbency, breathability, skin sensitivity, and price point. Big Tree Cloud sells through both online and offline channels: online via e-commerce platforms using direct-to-consumer and B2B models, and offline through a distributor network and over 200 retail stores and supermarkets. Online marketing relies heavily on KOLs (key opinion leaders) and influencer partnerships on platforms like Douyin and RED. The company is asset-light, having sold its manufacturing plants in 2024 and shifted to contract manufacturing on a make-per-order basis. Revenue is lumpy, concentrated around major Chinese shopping festivals in June, November, and December. Big Tree Cloud operates with only 20 full-time employees and is looking to expand its product range beyond feminine hygiene into body care, oral care, and other personal care categories.