Jingrui Wang Pu is a Chinese retailer and distributor of branded home appliances, operating primarily in Shandong province. The company sources household appliances—including refrigerators, washing machines, air conditioners, televisions, range hoods, and dishwashers—from third-party suppliers and resells them without conducting its own manufacturing. Jingrui Wang Pu sells appliances directly to consumers through physical retail stores located within shopping malls and distributes products to regional wholesale partners. Alongside merchandise sales, the company provides after-sales maintenance, repair, and installation services to appliance owners, as well as business consulting on store management and sales strategy to third-party appliance distributors and retailers. Jingrui Wang Pu generates revenue from merchandise markups, supplier rebates, and service fees. The company's growth strategy focuses on expanding its community service centers and technician network nationally using a franchise model, developing online sales channels, and centralizing purchasing to extract better supplier terms.