Jingrui Wang Pu Holdings Group is a Chinese home appliance retailer and wholesaler based in Shandong province. The company buys electric appliances from manufacturers and distributors and resells them to consumers through ten physical retail stores and to regional distributors on a wholesale basis. Product categories include refrigerators, washers, dishwashers, air conditioners, range hoods, televisions, and kitchen appliances. Appliance sales account for roughly 87% of revenue, split between retail (~66%) and wholesale (~21%). The company also provides after-sales maintenance and repair services through a field workforce of 117 service workers called "Dian Xiao'ers," bookable via a WeChat Mini Program, as well as consulting services to other appliance businesses. Services account for roughly 13% of revenue and carry higher margins than product sales. Retail gross margins run 15–20%; wholesale margins are around 10%. Profitability is driven by sales volume, product mix, supplier volume rebates, and the balance between higher-margin retail and lower-margin wholesale. The company's supply chain is concentrated, with its top two suppliers accounting for nearly 45% of purchases. Growth initiatives include expanding a franchise-based community service center network nationally and building out online sales channels through WeChat and Douyin live-stream commerce. The company is incorporated in the Cayman Islands and operates its Chinese businesses through a VIE structure.