Unitrend is a Beijing-based media intermediary operating in China's television industry. The company connects content producers, broadcasters, streaming platforms, and advertisers. Unitrend operates through three primary business lines: TV program distribution, co-production, and advertising agency services. In its distribution business, Unitrend acquires rights for drama series and variety shows from producers and licenses them to satellite TV stations and online video platforms like iQiyi, Tencent Video, and Youku. Unitrend primarily distributes third-party content but also produces some internal content. Through its co-production segment, the company funds third-party productions in exchange for a share of future commercialization proceeds. In its advertising business, Unitrend acts as a middleman by purchasing airtime from broadcasters and reselling it to brands and agencies; it also serves as an agent for the Lebocast screen-mirroring app. Unitrend's business model is capital-intensive, requiring significant upfront payments to producers for rights and investments before revenue is recognized when shows air. The company's growth strategy includes developing an AI-driven online trading platform for content rights, building a physical media experience center in Hangzhou, and expanding its co-production portfolio. Unitrend operates via a VIE structure to comply with Chinese regulations regarding foreign ownership in the media sector.