AFB Limited is a small e-commerce consulting firm based in Hong Kong that helps businesses launch and grow storefronts on Southeast Asian online marketplaces, primarily Lazada and Shopee. AFB's services cover three stages: planning (e-commerce and digital marketing strategy), execution (account setup, storefront design, and product listing optimization), and ongoing monitoring (performance tracking and strategy refinement). Services are sold as standalone engagements or bundled packages, with fees negotiated on a project-by-project basis. AFB targets businesses looking to enter or expand in Southeast Asian e-commerce, and markets itself through its website, social media, and business events. The company currently operates primarily in Hong Kong but is pursuing clients across Southeast Asia. AFB earns consulting fees scaled to the scope of each engagement, with no standardized pricing. The company was incorporated in August 2023, has one part-time employee — its founder, working roughly 20 hours per week — no revenue, and is actively raising capital. Given its limited operating history and single-person team, AFB is effectively a pre-revenue startup.