Rectitude is a Singapore-based distributor of industrial safety equipment and hardware products. The company serves customers in the infrastructure, construction, marine, and oil and gas industries. Its core product categories include personal protective equipment, fall arrest systems, firefighting equipment, and traffic products. Rectitude sells these items primarily under several proprietary brands, including D&D, SkyHawk, and STRIKERS. The company’s business model relies on sourcing products from third-party manufacturers and reselling them at a markup to wholesale distributors and direct end users. Rectitude operates a network of twelve branches across Singapore, which the company argues provides a service advantage through proximity to customer worksites and fast order fulfillment. While Singapore generates nearly all of its revenue, Rectitude also exports to other Southeast Asian markets, including Malaysia, Indonesia, and Vietnam. The company utilizes e-commerce platforms like Shopee and Lazada to supplement its physical distribution network. Rectitude’s growth strategy focuses on expanding its Singaporean branch footprint and increasing its geographic presence throughout Southeast Asia. Additionally, the company pursues acquisitions and partnerships in adjacent sectors to broaden its product offerings and capture more market share.