Rectitude is a Singapore-based distributor and retailer of workplace safety equipment and industrial hardware. The company sells PPE (safety footwear, gloves, helmets, protective clothing, and fall arrest systems), fire safety products, traffic products, and industrial hardware tools. Safety equipment accounts for roughly 70% of revenue, with industrial hardware making up the rest. Rectitude's end customers operate in construction, infrastructure, marine, and oil and gas, and buy Rectitude's products primarily to comply with Singapore's workplace safety regulations. Rectitude sells through two channels: wholesale to resellers, and direct to end users through retail branches and e-commerce platforms. The business operates through three subsidiaries — RPL, PTH, and ALS — and sells under several proprietary brands including D&D (footwear), SkyHawk and HORNET (fall arrest), and STRIKERS (firefighting). Rectitude sources products primarily from Singapore and China and earns a margin on the spread between sourcing costs and selling prices. The business is largely repeat and transactional, as safety equipment is consumable and regulatory compliance drives ongoing purchases. Rectitude owns and leases eight branches across Singapore, located near industrial hubs to enable fast fulfillment. Singapore accounts for roughly 95% of sales. Rectitude is expanding into Southeast Asia, broadening its product catalog (recently adding Bosch tools and Dulux paints), and developing adjacent offerings including a mobile clean energy system and VR safety training software for construction sites.