Yimutian operates a digital B2B platform that digitizes the agricultural supply chain in China. The company connects rural sellers, such as farmers and cooperatives, with professional buyers including wholesale stallholders and restaurants. Its core business relies on the Yimutian and Douniu apps, which provide e-commerce listings, demand specifications, and real-time pricing data for fresh produce. Yimutian generates revenue through tiered membership subscriptions, marketing tools for product promotion, and transaction-based fees for payment settlement. The company is currently expanding its business model to act as a principal in agricultural sourcing and trading. Under the Wolaicai brand, Yimutian purchases produce directly from farmers and resells it to business customers through a network of offline stores, earning a margin on the price spread. This strategy moves the company beyond information matching into physical trade facilitation. Yimutian also explores smart farming and uses AI-driven tools to improve buyer-seller matching efficiency. The company is incorporated in the Cayman Islands and utilizes variable interest entities to conduct its operations in China.