Amer Sports is a multi-brand sports and outdoor holding company built around three flagship brands: Arc'teryx, Salomon, and Wilson. Arc'teryx makes premium technical outdoor apparel, footwear, and accessories, selling primarily through owned retail stores and e-commerce. It is the group's largest and most profitable brand, running at ~58% gross margins and ~22% adjusted operating margins. Salomon makes trail running and hiking footwear, lifestyle sneakers (its "Sportstyle" line), and winter sports equipment; footwear accounts for nearly 70% of Salomon's revenue, with the Sportstyle line as the fastest-growing category. Wilson is a multi-sport equipment brand covering racquet sports, baseball, basketball, and football, selling primarily through ~15,000 wholesale partners globally. Amer Sports operates through three segments: Technical Apparel (Arc'teryx), Outdoor Performance (Salomon plus winter equipment brands Atomic and Armada), and Ball & Racquet Sports (Wilson and baseball brands Louisville Slugger, DeMarini, EvoShield, and ATEC). Revenue flows through two channels — wholesale and direct-to-consumer (DTC) — with DTC carrying higher gross margins as Amer Sports captures the full retail price. Arc'teryx is DTC-dominant; Wilson relies heavily on wholesale; Salomon is shifting its mix toward DTC. The company operates under a "brand-direct" model, giving each brand autonomy over product and go-to-market while the group provides shared supply chain, IT, and finance infrastructure. Growth priorities include expanding Arc'teryx's store network, scaling Salomon's Sportstyle sneaker line globally, building Wilson's softgoods business in racquet sports, and deepening penetration across Greater China, where all three flagship brands have been growing rapidly.