Real Brokerage is an early-stage real estate technology and brokerage holding company that has not yet generated revenue. The company's core strategy is a buy-and-build acquisition model: acquiring existing brokerage firms and integrating them onto a proprietary technology platform that offers agents tools including CRM, lead management, digital marketing, and AI-driven analytics (branded "RealAI"). The company targets acquisitions in North America, Asia-Pacific, Europe, and the Middle East, focusing on established, profitable brokerages with strong agent retention and local brand equity. Post-acquisition, the company plans to standardize operations on its tech stack to improve agent productivity and reduce costs. The intended business model has three planned revenue streams: commission income from real estate transactions closed by affiliated agents, SaaS subscription fees for premium platform tools, and ancillary revenue from referrals to mortgage, title, and insurance services. Real Brokerage became publicly listed in November 2024 via a SPAC merger. The company originally launched as a real estate-focused social network for agents, but pivoted to the acquisition-led brokerage model in late 2024. As of the filing date, no acquisitions have been completed and no binding agreements are in place. Technology development is handled by Real Corporation Limited, a wholly-owned Hong Kong subsidiary, while commercial operations are headquartered in Costa Mesa, California.
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