Knorex provides programmatic advertising software for small and mid-sized marketing agencies. The company’s flagship product, XPO, is a cloud-based platform that centralizes digital advertising management across search, social media, mobile apps, connected TV, and digital billboards. Marketers use XPO to plan and execute campaigns across both the Open Internet and Native Platforms, such as Google and Meta, through a single interface. The platform features the KAIROS AI/ML engine for automated media planning and optimization, a universal tracking pixel for cross-channel attribution, and a patented contextual targeting system that identifies audiences without using cookies. Knorex earns revenue through recurring platform subscription fees, media fees based on a percentage of advertising spend flowing through the system, and professional service fees for managed campaign activations. While headquartered in Singapore, Knorex generates the majority of its revenue from the U.S. market. The company focuses its resources on technology and development, and its revenue is concentrated among a small number of agency clients. Knorex's growth strategy involves targeting higher-value accounts and expanding into sell-side services for mobile app publishers through its AscendX Media Technologies subsidiary.
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