BeLive is a Singapore-based software company that provides live commerce and shoppable short video technology to retailers and e-commerce platforms. The company's platform allows brands to host interactive video streams where viewers can browse and purchase products directly within the video interface. BeLive operates through two primary segments: BeLive Solutions and BeLive AI Studios. BeLive Solutions offers two product tiers, including a customized enterprise White Label integration and a lightweight SaaS product designed for rapid deployment. BeLive AI Studios is a content production arm that creates microdramas, commercials, and branded entertainment for regional media companies. BeLive generates revenue through one-time integration fees, recurring monthly licensing and maintenance fees, and variable usage fees based on video consumption. BeLive currently generates revenue from the Asia and Oceania regions and maintains a lean operational structure with technical teams in Vietnam and commercial staff in Singapore. Growth initiatives focus on expanding into new verticals such as real estate and finance, increasing its geographic footprint across Southeast Asia, and scaling original content production. BeLive utilizes strategic alliances with marketing agencies and cloud providers to drive customer acquisition rather than employing a large direct sales force.