MMA.INC (formerly Alta Global Group, NYSE American) is building a technology platform for the global martial arts and combat sports ecosystem, with the goal of converting MMA fans into active gym participants and giving gyms tools to acquire and retain students. The company operates two core revenue-generating businesses. The first is the Warrior Training Program, a structured training curriculum licensed to partner gyms — including UFC Gym's network of 150+ locations across 40 countries — under a revenue-share model where MMA.INC receives 30% of program revenue. The second is BJJLink, a gym management SaaS platform acquired in December 2024 for up to US$13M, which handles membership management, billing, scheduling, and analytics for Brazilian jiu-jitsu and martial arts academies, with over 50,000 students paying dues through the platform. MMA.INC also operates MixedMartialArts.com, an MMA news and community site, and Hype, a marketing tool for gym owners and athletes. Revenue comes from B2C subscriptions (US$9–$550/month), B2B SaaS subscriptions (US$49–$149/month), transaction fees, and revenue share. Growth initiatives include scaling BJJLink across more academies globally, expanding the UFC Gym partnership as 45 new BJJ franchise studios are expected to open in 2025, developing a mass-market mobile fan platform planned for 2026, and building a tokenized blockchain rewards system on Solana. The company is headquartered in Australia and operates with roughly 22 employees.