Fly-E Group sells electric two-wheelers — e-bikes, e-motorcycles, and e-scooters — under the "Fly E-Bike" brand, targeting urban riders in the U.S. The core customer is the food delivery worker, who accounts for roughly 72% of the customer base. Fly-E Group targets this niche with delivery-optimized products featuring extended battery range, rear racks for cargo, and a battery swap system that lets riders exchange a depleted battery for a fully charged one at any Fly E-Bike store in under a minute. The company operates 19 U.S. stores (concentrated in New York) and one in Canada, sells online, and distributes through roughly 85 U.S. wholesale partners. Retail sales account for about 85% of revenue, with wholesale at roughly 14%, and a nascent rental program (accessible via the "Go Fly" app) making up the remainder. Fly-E Group sources components — over 50% from China, over 40% from the U.S. — from two principal vendors, and assembles vehicles at a leased facility in Maspeth, New York, making it an assembler and retailer rather than a manufacturer. Its retail stores serve a dual purpose: selling vehicles and acting as service hubs where delivery workers can swap batteries and get repairs quickly, creating a recurring service relationship with customers for whom vehicle downtime means lost income. Growth initiatives include expanding retail stores into new cities like Miami and Dallas, scaling the rental program, entering South American and European markets, launching a subscription maintenance program, and a longer-term plan to use retail stores as last-mile logistics hubs.