CTRL Group is a small Hong Kong-based marketing and advertising agency that specializes in advertising campaigns for mobile game developers. CTRL Group's clients are primarily mainland Chinese mobile game developers who want to reach Hong Kong audiences but lack familiarity with local culture, language, and media. CTRL Group handles the full campaign lifecycle — from creative concept development to ad placement and performance monitoring — positioning itself as a one-stop shop that removes the need for clients to manage multiple vendors. The company sells directly to clients on a campaign-by-campaign basis, though many clients return for successive game launches. CTRL Group acts as an intermediary between clients and media publishers, procuring ad inventory from social media platforms, websites, search engines, and outdoor venues, then charging clients a bundled fee that covers both media costs and service fees. CTRL Group retains a spread on media inventory and earns additional fees for creative production, content adaptation, influencer management, and event production. The company operates with 24 employees. Beyond its core business, CTRL Group is pursuing geographic expansion into Taiwan, Malaysia, and Singapore, targeting the same model of serving Chinese game developers entering new markets. CTRL Group has also formed two new subsidiaries: CTRL Games, focused on building a mobile games platform under a US$2.1M development agreement, and CTRL Solutions, which signed agreements totaling roughly HK$21.5M to organize exhibitions and events.