DirectBooking, formerly Primega, operates primarily as a Hong Kong-based construction subcontractor. Its core subsidiary, Primega Construction, hauls soil and rock from foundation excavation sites to disposal or recycling facilities. Primega Construction manages the entire logistics process, utilizing a fleet of tipper trucks and heavy machinery. Primega Construction also performs earth lateral support and bored piling works as secondary services. Primega Construction operates on a project-by-project basis, securing work through direct invitations to quote from foundation and site formation subcontractors. Revenue for Primega Construction depends on the volume of materials handled, haul distances, and the ability to recycle materials to avoid government disposal fees. The business currently faces high customer concentration, with a few large clients driving the majority of sales. DirectBooking is currently transitioning its focus toward AI technology for the hospitality sector. Through a joint venture, DirectBooking intends to build an AI-powered direct-booking platform for hotels in China. This platform aims to provide AI-driven tools for hotel management and consumer assistants. While this AI initiative represents the future direction for DirectBooking, Primega Construction remains the only revenue-generating operation, as the AI platform has not yet launched or generated sales.