NIP Group is a global digital entertainment company centered on esports, with a newer Bitcoin mining division launched in the second half of 2025. The company owns two esports brands: Ninjas in Pyjamas, a Swedish PC and console esports organization competing across titles including CS2 and League of Legends, and eStar Gaming, a China-focused mobile esports brand dominant in Honor of Kings. Together, the two brands field 116 athletes across sixteen titles. Beyond esports competition, NIP Group runs a talent management business, eStar Entertainment, that represents over 36,000 online streamers and content creators, helping them monetize audiences across platforms like Douyin, Douyu, and YouTube — this is now the company's largest revenue segment. NIP Group also operates an event production business that organizes esports tournaments and is expanding into music festivals targeting the same Gen Z audience, which management views as higher-margin than traditional esports events. The Bitcoin mining division, still early-stage in the financials, operates under a full-pay-per-share model with third-party hosting providers, and management intends to hold mined Bitcoin on the balance sheet as a long-term asset. NIP Group is headquartered in Abu Dhabi, where it benefits from a zero-tax environment and government incentives including payroll subsidies and up to $40M in performance-linked grants from the Abu Dhabi Investment Office.