Lotus Technology designs, develops, and sells luxury performance EVs under the British "Lotus" brand. The company focuses on what it calls "lifestyle vehicles" — high-performance luxury EVs for daily use — distinguished from Lotus' traditional sports cars. Its two core production EVs are the Eletre, a five-seater luxury SUV available in 600 hp and 900 hp variants, and the Emeya, a four-door luxury grand tourer on the same 800-volt platform. In March 2026, Lotus launched its first PHEV, the For Me (sold as Eletre X in Europe), built on a new 900-volt hybrid architecture delivering 952 hp and over 1,400 km of combined range. Beyond lifestyle vehicles, Lotus is the exclusive global distributor for Lotus Cars Limited, which makes the Emira (ICE sports car, MSRP above $85K) and Evija (BEV hypercar, MSRP above $2.2M). Sports cars accounted for roughly 30% of FY25 deliveries. Lotus sells through a digital-first, omni-channel model combining online ordering tools with over 200 physical stores globally. Vehicle sales (~89% of revenue) are the primary revenue driver, while a growing services segment (~7% of revenue) covers R&D licensing and intelligent driving software sold to third-party OEMs through its Lotus Robotics subsidiary. Lotus does not own manufacturing facilities — production is outsourced to Geely under a 10-year contract, keeping the model asset-light. China represented 45% of FY25 deliveries, Europe 34%, and North America 6%. Lotus is pre-profitability, with an adjusted EBITDA loss of approximately $356M in FY25, though operating losses are narrowing.