Inno Holdings is a Hong Kong-based wholesaler of pre-owned consumer electronics, focused exclusively on buying and reselling used iPhones and iPads. The company buys devices from suppliers — primarily companies that collect phones from carriers, businesses, and individuals — and sells them to wholesalers who distribute across Southeast Asia, the Middle East, and Europe. Inno Holdings focuses specifically on "Like-New" quality devices, which it argues reduces refurbishment costs and keeps return rates low. The company operates through two Hong Kong subsidiaries, Lear Group and Baymax High Technology, which leverage Hong Kong's duty-free status and port infrastructure to source and ship globally. Inno Holdings makes money on the spread between purchase and sale prices, and actively manages inventory using a proprietary pricing algorithm that factors in market prices, transaction history, and product specs — important given that used device prices can swing around new Apple product launches. The business is a very small operation with five full-time employees and currently relies on just two suppliers for all purchases. Inno Holdings was originally a Texas-incorporated steel and prefabricated homes manufacturer, but pivoted entirely to electronics in 2024-2025 following the acquisition of its two Hong Kong subsidiaries. Growth plans include expanding into MacBooks and wearables, opening offices in Singapore, Malaysia, and Dubai, developing a cloud-based B2B marketplace, and pursuing M&A to enter new geographies.