Atlanta Braves Holdings owns and operates the Atlanta Braves MLB franchise and The Battery Atlanta, a 2.25 million square-foot mixed-use real estate development surrounding Truist Park, the Braves' 40,700-seat home ballpark in Cobb County, Georgia. The baseball segment drives roughly 87% of revenue and includes ticket sales, concessions, local and national broadcasting rights, and corporate sponsorships. Revenue is highly seasonal, concentrated during the 162-game regular season. The mixed-use segment — The Battery Atlanta — generates the remaining revenue through long-term office and retail leases, parking, and sponsorships, and has grown from essentially zero to over $100M annually in under a decade. Management views the real estate segment as a stabilizer against baseball's inherent seasonality. The two businesses share a flywheel dynamic: a competitive Braves team drives foot traffic to The Battery, which attracts tenants and year-round visitors. Player salaries are the largest cost, and the Braves target a top-5 to top-10 payroll in MLB to sustain on-field performance and the revenue it drives. A notable recent shift is the Braves' decision to bring local media rights in-house via BravesVision starting in 2026, replacing a third-party regional sports network arrangement, and betting that direct monetization across linear TV, streaming, and over-the-air platforms will capture more value from their large southeastern television territory.