Able View is a brand management partner that helps international beauty and personal care brands enter and sell in China. Able View manages the full commercial lifecycle for its brand partners — from market strategy and brand positioning to marketing, omni-channel distribution, supply chain, and customer service. Its portfolio of 10 managed brands is focused on functional products, specifically dermo-cosmetics (skincare targeting conditions like dry skin) and functional personal care products (personal care items with active ingredients). Key brand partners include Clarins and PAT. Able View makes money by buying products from brand partners and reselling them in China — no separate management fee is charged, as the cost of brand management services is embedded in Able View's resale margin. Able View owns the inventory it purchases and generally cannot return unsold goods, so it bears meaningful inventory and demand risk. Able View typically operates as the exclusive brand partner in China for each managed brand, giving it significant control over pricing and channel strategy. The largest sales channel is distributors (~58% of FY25 revenue), followed by mainstream online marketplaces like Tmall and JD.com (~27%). Most sales use the to-C cross-border model, where goods ship directly to Chinese consumers who clear customs themselves, though Able View is gradually moving higher-volume brands to a bulk-import to-B model. Revenue is driven by the number and quality of brands managed, channel coverage, and marketing effectiveness, with pronounced seasonality around the November 11 Singles Day shopping event.