Unusual Machines makes and sells drone hardware — components and complete drones — targeting the FPV (first-person view) segment, where pilots get a real-time video feed from the drone via a wearable headset. The company operates under three brands: Unusual Machines, Rotor Riot, and Fat Shark. Core products include electric motors, FPV goggles, flight controllers, ESCs (electronic speed controllers), cameras, and video transmission modules. Unusual Machines sells through two channels: B2B enterprise sales to drone manufacturers and system integrators, and direct-to-consumer retail through the Rotor Riot e-commerce platform. Enterprise has grown from roughly 15% of revenue in late 2024 to over 50% by mid-2025 and is the primary growth driver, carrying higher margins than retail. The company's central strategy is transitioning from a consumer drone retailer into a domestic supplier of NDAA-compliant components for defense-oriented customers. To support this, Unusual Machines has been onshoring production — building motor and headset manufacturing facilities in Orlando, Florida — and has earned six component approvals on the DoD's Blue UAS Framework, which lowers procurement friction with defense customers. The company holds a significant cash position and has signaled interest in acquiring drone component businesses to accelerate scale. Regulatory tailwinds — including the American Security Drone Act, T-Motor sanctions, and FCC rules requiring domestically sourced components — are narrowing the field of compliant suppliers, which Unusual Machines is positioning itself to fill.