ZEEKR is a premium battery electric vehicle brand incubated within Geely Holding Group, targeting the upper end of China's EV market with an average selling price of close to RMB 300,000. ZEEKR's lineup includes the Zeekr 001 crossover shooting brake, the Zeekr 009 luxury MPV, the Zeekr 7X SUV, the Zeekr MIX family MPV, the Zeekr X compact SUV, and a high-performance luxury sedan. ZEEKR sells directly to consumers through its own showrooms and via the Zeekr app, operating 467 locations in China and 71 overseas. In early 2025, ZEEKR acquired a 51% stake in Lynk & Co, a Geely-affiliated mid-to-high-end brand, giving ZEEKR Group combined deliveries of over 507,000 vehicles in 2024. Beyond vehicle sales, ZEEKR consolidates Ningbo Viridi, a 51%-owned subsidiary that manufactures battery packs, electric motors, and charging equipment, supplying primarily to Geely Group brands including Volvo. ZEEKR uses an asset-light manufacturing model, producing vehicles at Geely Group factories rather than owning its own plants. Technology differentiation is central to ZEEKR's positioning: the company develops in-house ADAS (Zeekr Intelligent Driving), a proprietary smart cockpit OS, and self-developed battery technology supporting 10%-80% charging in 10.5 minutes via 800V architecture. ZEEKR also supplies purpose-built robotaxi vehicles to Waymo. Looking ahead, ZEEKR targets 710,000 combined deliveries in 2025, is introducing PHEVs under the ZEEKR brand, and aims for roughly 10% of sales from international markets.
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