VS Media is a digital media network that connects brands with content creators — including influencers, bloggers, and KOLs — across platforms like YouTube, Facebook, Instagram, and TikTok. Founded in 2013 in Hong Kong, VS Media operates primarily in Hong Kong, Taiwan, and Macau, with a network of over 1,500 creators and roughly 100 million total fans. The company runs two business models. Marketing Services (~90% of revenue) includes brand-funded influencer campaigns, where brands pay VS Media a fixed fee per campaign and VS Media pays creators a fixed rate per piece of content, as well as a share of platform advertising revenue from YouTube and Facebook, where VS Media passes 85–99% of its cut back to creators. Social Commerce (~10% of revenue) involves VS Media buying products from suppliers and reselling them to creators at a markup, who then sell to their audiences via live-stream shopping. VS Media manages the full eCommerce operation, including logistics, production, and training. Overall gross margins are modest, reflecting high creator payout rates and the cost-plus nature of Social Commerce. VS Media expanded into Macau in late 2024 via the acquisition of MLINK, a digital marketing and PR agency serving government bodies and casino/hospitality brands. VS Media also holds a minority stake in Singapore-based S T Meng to support product sourcing for Social Commerce. The company is small, with roughly $7.5M in annual revenue and 42 employees.