Mao Shi Jade Jewelry designs, manufactures, and sells high-end jadeite jewelry, such as rings and pendants. The company sources raw jadeite from Myanmar and processes it into finished pieces through in-house design and carving teams. Mao Shi targets a broad customer base, including younger mass-market consumers and high-net-worth individuals who collect jadeite as an investment asset. The company utilizes a multi-channel distribution strategy that includes franchise retail stores across China, an online mall, and social media live-streaming platforms. Mao Shi also sells raw stone materials through public auctions and operates private customization salons for high-end clients. The company's strategy focuses on vertical integration and digital expansion. Mao Shi intends to acquire jadeite mines to secure its raw material supply and reduce dependence on open-market sourcing. A key differentiator is its proprietary big data system, which Mao Shi uses to standardize quality assessment and pricing for jadeite pieces. Growth plans include expanding its retail network to 1,000 franchise locations and developing an "Online-Store-Online" supply chain platform to link industry participants like designers and suppliers. By combining traditional craftsmanship with data-driven grading and modern digital sales channels, Mao Shi aims to scale its branded jewelry business.