SIMPPLE is a Singapore-based PropTech company that sells an integrated suite of software, robotics, and IoT solutions to help building owners and facilities management contractors automate operations — replacing or reducing manual cleaning, security, and maintenance staff. SIMPPLE's platform has four layers: a SaaS platform for managing facility operations (workflows, audits, attendance, asset management); service robots sourced from third-party manufacturers like Gausium and Cenobots, which SIMPPLE distributes under exclusive agreements in Singapore; IoT sensors and cameras that feed real-time data into the platform; and an AI layer that ties it all together, using computer vision and machine learning to detect incidents and dispatch robots or staff without human intervention. SIMPPLE's primary customers are FM contractors, building owners, and service contractors in Singapore. Revenue is split between one-time hardware and setup fees, and recurring SaaS subscriptions — the latter spanning 2–5 year contracts, giving SIMPPLE multi-year revenue visibility. SIMPPLE does not manufacture hardware; instead, hardware sales serve primarily as an entry point to drive adoption of its higher-margin software and AI products. SIMPPLE currently serves 35 of Singapore's top-tier FM contractors, with key customers including Changi Airport Group and ISS Facility Services. Outside Singapore, SIMPPLE operates through channel partners across Asia, the Middle East, and North America, though international operations remain early-stage. Growth priorities include deepening the AI product layer, expanding into new verticals like aviation and rail, and establishing direct operations in the U.S. and Europe.