Pineapple Financial is a Canadian mortgage brokerage and technology company. Its core business is helping licensed mortgage agents and brokers originate and fund residential and commercial mortgages across Canada. Pineapple operates through two models: it employs its own Field Agents who originate clients and connect them with lenders, and it runs a white-label model where independent Affiliate Brokers use Pineapple's infrastructure under their own brand. Pineapple's lender panel includes major Canadian banks such as Scotiabank, TD, and BMO, as well as mortgage finance companies like First National and MCAP. Revenue is almost entirely commission-based — lenders pay Pineapple each time a mortgage is funded through its network, making funded volume the primary financial driver. Smaller revenue streams include monthly platform subscription fees (~$142/month per agent) and per-deal pre-underwriting fees. Pineapple's proprietary platform, MyPineapple, manages the full mortgage lifecycle — from lead intake and CRM through document collection, compliance, and lender connectivity — and is designed to improve agent productivity and deal volume. Pineapple also operates Pineapple Insurance, an early-stage Managing General Agent subsidiary offering life and credit insurance products to mortgage clients, leveraging a Canadian regulatory requirement that brokers present insurance options to all approved borrowers. Growth is focused on agent recruitment, geographic expansion within Canada, insurance cross-sell, and capitalizing on a large near-term wave of Canadian mortgage renewals.