MVRK
Industry:
Consumer Staples Producers

DESCRIPTION

Maverick Lifestyle is a small hemp-derived cannabinoid products company that manufactures and sells smokable hemp products — primarily blunts and pre-rolls — as a legal, nicotine-free alternative to cannabis and cigarettes. Its core brand, DVNT, accounts for roughly two-thirds of revenue and is infused with alternative cannabinoids such as delta-8-THC and HHC, which are federally legal under the 2018 Farm Bill. DVNT targets adult consumers in states where recreational cannabis remains illegal, replicating the form factor and experience of cannabis products. Maverick also sells CBD-based hemp cigarettes under the BLAZ, STAR USA, and Green & Wild brands, targeting tobacco smokers seeking a nicotine-free alternative, though these brands represent a negligible share of revenue. Maverick sells through roughly 200 distributors, reaching an estimated 10,000 retail locations across more than 25 states, including smoke shops, convenience stores, and gas stations, and also sells direct-to-consumer online. Beyond branded products, Maverick uses excess capacity at its 80,000 sq ft manufacturing plant in Stantonsburg, North Carolina to contract-manufacture products for third-party brands — white-label revenue has grown to roughly a third of total revenue. Maverick argues its in-house manufacturing gives it a cost and speed-to-market advantage over competitors that rely on third-party contract manufacturers. The company is seeking to list on Nasdaq under the ticker "MVRK."

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