Suja Life makes and sells premium, better-for-you beverages under three brands: Suja Organic, Vive Organic, and Slice. The core business — cold-pressed juices and wellness shots sold under Suja Organic and Vive Organic — accounts for roughly 97% of net sales. Suja Organic holds approximately 47% share of the cold-pressed juice category, and combined with Vive Organic, the two brands hold roughly 42% share of the wellness shots category. Slice, a functional soda brand launched in January 2025, is early-stage and pre-profitability. Suja Life sells almost entirely through retail — grocery, natural food, mass, club, drug, and convenience channels — across more than 37,000 stores, with key retail partners including Kroger, Whole Foods, Albertsons, and CVS. The company is vertically integrated for its core cold-pressed products, operating a roughly 270,000 sq ft facility in Oceanside, California. Central to the model is high-pressure processing (HPP) technology, which extends shelf life beyond 100 days without heat treatment, enabling national distribution while preserving the nutritional profile of fresh-pressed juice. Revenue is driven by volume growth and price per case, while margins benefit from mix shift toward single-serve and wellness shot formats. Suja Life also produces private label cold-pressed juice for select retail partners. Growth priorities include expanding household penetration, adding distribution points, scaling Slice, and acquiring emerging natural beverage brands that lack manufacturing scale and retail relationships.