Innovation Beverage Group is an Australian beverage company that develops, manufactures, and sells alcoholic and non-alcoholic drinks, with a primary focus on cocktail bitters. The company operates a distillery and manufacturing facility in New South Wales, producing a portfolio of bitters, spirits, and pre-batched cocktails. Its core product is Australian Bitters Company, which accounts for the vast majority of beverage revenue. Innovation Beverage Group sells its products primarily through wholesale distribution, relying on a long-term manufacturing and distribution agreement with Coca-Cola Europacific Partners to distribute across Australia. The company also operates a direct-to-consumer e-commerce website in Australia and exports internationally, including to the U.S. through Republic National Distribution Company. Innovation Beverage Group is also pursuing a merger with BlockFuel Energy, which would shift the combined business away from beverage manufacturing if completed.