Lanvin Group is a luxury fashion holding company that owns four heritage brands: Lanvin, Wolford, Sergio Rossi, and St. John. Lanvin (founded 1889) is a French couture house offering ready-to-wear, leather goods, and footwear. Wolford is an Austrian legwear and bodywear brand diversifying into ready-to-wear and athleisure. Sergio Rossi is an Italian luxury footwear brand that recently moved to an asset-light model by divesting a majority stake in its manufacturing facility. St. John is an American luxury knitwear brand that is almost exclusively a North American business and currently the most financially stable brand in the portfolio. Lanvin Group sells through directly operated stores and e-commerce (~68% of revenue) and wholesale channels including department stores and multi-brand retailers (~28%). DTC generates higher gross margins and gives Lanvin Group more control over brand presentation, while wholesale provides broader distribution reach with less capital intensity. The group's cost base — store rents, staff, and marketing — is largely fixed, so revenue declines cause rapid EBITDA deterioration; total group revenue has declined sharply from ~€387M in FY23 to ~€240M in FY25, and the group is structurally loss-making. Lanvin Group's strategy centers on organic brand revitalization through new creative leadership at Lanvin and Sergio Rossi, DTC channel prioritization, store rationalization, and operational cost reduction.