UP Proteins is an early-stage company that develops insect-based nutritional products for humans and natural remedy products for pets. Its core human nutrition line includes protein bars, powders, drinks, and snacks made with cricket powder blended with plant-based proteins, positioned for health-conscious consumers seeking non-GMO, gluten-free, non-dairy protein alternatives. The company also holds a proprietary dog pain relief treat formula, which it licenses to third parties rather than manufacturing directly. UP Proteins currently generates revenue primarily through licensing and distribution rights — selling geographic territory rights ahead of product manufacturing — rather than through direct product sales. The company has sold through its initial protein bar inventory, has not resumed manufacturing, and operates with only one part-time employee. Longer-term, UP Proteins has stated intentions to sell nutritional products directly to consumers through an affiliate commission program and to expand white-label and licensing arrangements across new territories. In August 2025, the company signed a Letter of Intent to acquire a Peppermint Hippo nightlife and hospitality venue in Toledo, Ohio, with plans for broader national expansion — a significant departure from its nutrition focus. The company's capital-light licensing model reflects its limited ability to fund manufacturing and distribution at this stage, and its strategic direction remains unsettled.