Global Interactive Technologies operates Faning, a digital fan engagement platform focused on Korean entertainment and culture. Users discover content, join communities, and interact on the platform using tools for user-generated content and real-time translation across 17 languages. Faning primarily targets a global audience of enthusiasts in the 20 to 39 age demographic. The company’s business model centers on converting engagement into digital transactions through the sale of Vote Packages and Boosts, which fans use to support specific artists. Global Interactive Technologies also generates revenue through tiered premium subscriptions, advertising, and an e-commerce marketplace called Fanshop that sells merchandise and event tickets. An internal currency called Faning Points facilitates this ecosystem; users earn points through platform activity and spend them on digital features or physical goods. Additionally, the company earns royalties through the distribution of music and animation IP. Growth strategies focus on performance marketing in emerging markets and influencer partnerships, with plans to expand the platform’s infrastructure into gaming and sports. Faning is in an early commercialization phase and depends on external capital to fund its operations.