ODDITY is a direct-to-consumer beauty and wellness technology company that builds and scales digitally native brands sold exclusively online. ODDITY operates three brands: IL MAKIAGE, a prestige color cosmetics and skincare brand; SpoiledChild, a multicategory wellness brand covering skincare, haircare, and supplements; and METHODIQ, an early-stage medical telehealth platform focused on dermatology. ODDITY sells directly to consumers through its own branded websites with no wholesale or physical retail presence. Customer acquisition is driven by paid digital advertising, and the company uses proprietary AI, machine learning, and computer vision to match consumers with products — most notably through IL MAKIAGE's "PowerMatch" foundation shade finder. ODDITY's business model depends on two phases: upfront customer acquisition spending (roughly 30% of revenue is first-purchase) and high-margin repeat revenue, which accounts for roughly 70% of revenue. ODDITY's 12-month net revenue repeat rate for new cohorts exceeds 100%, meaning cohorts spend more in the year after their first purchase than in their first year. Gross margins run in the low-to-mid 70% range, supported by the DTC model and prestige brand positioning. ODDITY targets roughly 20% adjusted EBITDA margins long-term and deliberately constrains growth to maintain that threshold. ODDITY also operates ODDITY LABS, a Boston-based biotech R&D unit focused on AI-driven molecular discovery to develop proprietary ingredients for its brands.