Zircon manufactures electronic hand tools that detect objects hidden behind wall surfaces. The company's flagship product is the stud finder, including its StudSensor and SuperScan product lines, which professional contractors and do-it-yourself users use to locate wood studs, metal, and other objects before drilling or cutting into walls. Zircon's broader product portfolio includes multi-scanners, metal detectors, water detection tools, and leveling tools. Zircon sells its products primarily through major home improvement retailers, such as Home Depot and Lowe's. The company generates revenue by selling physical hand tools, driven by unit volumes, product mix, and retail shelf placement. Products are assembled at an affiliated manufacturing facility in Mexico using components from China and other regions, along with proprietary semiconductors sourced in the United States. Zircon's strategy focuses on continuous product innovation to introduce differentiated tools, expanding internationally to serve European customers, and broadening its reach into commercial, residential, and infrastructure applications.