Zircon is a Silicon Valley-based manufacturer of handheld electronic scanning tools, primarily stud finders, sold to DIY consumers and professional contractors. Zircon's core products — sold under the StudSensor, MultiScanner, and MetalliScanner brand names — help users locate wooden studs, metal objects, and other items hidden behind wall surfaces. The product line also includes wall scanners, metal detectors, and water detection and leveling tools. Zircon sells through major big-box tool retailers, primarily Home Depot and Lowe's, with three customers accounting for roughly 69% of revenue in FY25. Zircon's products are assembled at an affiliated Maquiladora facility in Ensenada, Mexico, with components sourced from China and elsewhere. A key input is Zircon's proprietary ASIC semiconductors, sourced in the U.S., which require long lead times and prompt Zircon to carry six to twelve months of safety stock. Revenue is driven by unit volume, average selling prices, and new product introductions that can command premium pricing. Retail pricing pressure, rebates, and marketing contribution requirements compress gross margins. Zircon argues it differentiates through continuous product innovation, a portfolio of roughly 45 active and pending U.S. patents, and long-standing retail relationships built over more than four decades. Zircon spends roughly $1.7M annually on R&D to support new product development.