NYAX | Market Cap: $2.3B (07/13/26)
Industry:
Financial Services
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DESCRIPTION

Nayax is a commerce enablement platform for the unattended self-service market. The company sells an integrated hardware and software system that lets merchants operating vending machines, EV chargers, car washes, laundromats, arcades, and similar unattended devices accept cashless payments, monitor machines remotely, manage inventory, and run loyalty programs. The core hardware is a POS device that attaches to a self-service machine, connects it to the internet, and enables consumers to pay by card, mobile wallet, QR code, or other methods. Nayax designs hardware in-house and contracts out manufacturing. Nayax also acts as the merchant's payment processor, routing transactions through its global acquirer network. Nayax serves roughly 115,000 customers across 120+ countries, with approximately 1.46M connected devices. The US is the largest market at roughly 41% of revenue, with Europe at roughly 35%. Nayax sells directly through offices in 13 countries, through 1,100+ resellers, through OEM partnerships where machine manufacturers embed Nayax devices at the factory, and through online self-serve channels. Revenue splits into recurring fees (~72%) — primarily payment processing at a ~2.7% take rate plus SaaS subscriptions — and hardware sales (~28%). Hardware is largely a customer acquisition vehicle: device sales grow the installed base, which drives recurring transaction and subscription revenue. Annual revenue churn is roughly 2.8%, reflecting how deeply embedded the platform becomes in merchant operations. Nayax is also building an embedded banking division offering merchant financing products, and pursues acquisitions for geographic expansion, distribution, and technology.

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