Perfect Corp. is an AI and AR technology company that develops virtual try-on and photo/video editing software, operating a hybrid B2C and B2B model. On the consumer side, Perfect Corp. offers seven mobile apps under the "YouCam" brand, using a freemium model where users download apps for free and pay for premium features via subscription. These subscriptions cover virtual makeup and hair try-on, AI photo and video editing, generative AI image creation, and portrait retouching. The company has been shifting subscribers toward higher-priced tiers (~$79/year vs. ~$39/year previously) by introducing generative AI features, and had approximately 973,000 active paying subscribers as of Q1 2025. On the B2B side, Perfect Corp. sells AI- and AR-powered virtual try-on technology to beauty, skincare, and fashion brands via a SaaS subscription model. Brands embed Perfect Corp.'s modules into their websites, mobile apps, in-store kiosks, and third-party platforms including Google, YouTube, and Alibaba. B2B revenue scales with the number of SKUs onboarded, channels deployed, and geographies covered, creating a natural upsell motion. The company served 859 cumulative brand clients as of year-end 2025, including Estée Lauder, MAC, COTY, and Shiseido. Following its 2025 acquisition of Wannaby, Perfect Corp. expanded into virtual try-on for shoes, bags, and clothing. Management frames the consumer app business as an innovation flywheel, using data from billions of annual try-on interactions to refine AI models that are then commercialized in B2B products.