Getty Images licenses visual content — photos, videos, and illustrations — to businesses and media organizations worldwide. Customers use this content in marketing, news, social media, broadcast, and other commercial or editorial applications. Getty Images serves three customer types: corporate customers (brands and marketing teams, ~59% of revenue), media customers (news outlets, broadcasters, and sports organizations, ~29%), and advertising agencies (~12%). The company goes to market through three brands: Getty Images (premium enterprise), iStock (mid-market SMBs), and Unsplash (free-to-use with an ad-supported and paid subscription tier). Content is categorized as creative (~57% of revenue), editorial (~38%), and other (~6%), which includes music, data licensing, and AI training deals. Revenue is split between subscriptions — which now represent over half of total revenue, with retention in the low-to-mid 90% range — and à la carte licensing, which is more volatile and more exposed to macro conditions. Getty Images also generates growing revenue from multiyear AI training and data licensing deals. The cost structure is driven by contributor royalties, technology, and SG&A. Getty Images carries ~$2B in debt, partly tied to its pending merger with Shutterstock, which would create the leading player in the stock visual content market. The merger had cleared all major regulatory jurisdictions except the UK as of early 2026.