Signing Day Sports operates a digital platform that connects high school student-athletes with college coaches and recruiters. Athletes build profiles featuring video-verified measurables (e.g., 40-yard dash, height, weight), academic records, drill footage, and interview responses, giving college coaches a verifiable view of a recruit without attending in-person events. The platform currently supports football, baseball, softball, and soccer, and is accessible to coaches at NCAA Division I, II, and III programs as well as NAIA schools. Coaches use the platform for free; student-athletes pay to maintain a profile. Signing Day Sports earns revenue through two streams: annual or monthly athlete subscriptions ($249.99/year or $24.99/month) and fees from operating football combine events, primarily through a partnership with the U.S. Army Bowl. Athletes who attend combines receive a free trial subscription, which Signing Day Sports then attempts to convert to paid. A similar funnel exists through a partnership with EDP Soccer, which markets the platform to its base of over 150,000 student-athletes at a discounted rate, though this arrangement carries meaningful fixed and variable costs. The company is still early-stage, with roughly 8,300 subscribers. Growth initiatives include expanding into additional sports, developing AI-powered matchmaking and video tools, and pursuing international expansion, particularly in soccer markets like Mexico and Europe.
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