MNTN is a self-serve software platform that enables performance marketing on connected TV (CTV). Traditional TV advertising is a brand awareness channel focused on reach and impressions. MNTN applies the targeting, measurement, and attribution mechanics of paid search and social advertising — think Google Ads or Meta — to streaming TV, allowing advertisers to directly tie TV ad views to purchases, site visits, and other measurable actions. MNTN calls this category "Performance TV." Customers are primarily SMBs and direct-to-consumer brands, and over 95% have never advertised on TV before. Customers set a budget and a ROAS target, and MNTN's algorithms programmatically buy and optimize ad inventory across 200+ premium streaming networks, including HBO Max, ESPN, Paramount+, and Disney. MNTN charges a usage-based fee tied to customer ad spend, so revenue grows as existing customers increase spend and new customers join. MNTN also owns QuickFrame, a marketplace connecting brands with video creators, and recently launched QuickFrame AI, which lets advertisers generate TV ads in minutes — tools designed to lower the barrier to entry for first-time TV advertisers rather than serve as standalone revenue streams. MNTN's growth strategy focuses on moving further down-market into small businesses, expanding through independent performance marketing agencies, and broadening ad inventory into live sports and new formats like pause ads.