KwikClick operates an early-stage e-commerce platform at Kwik.com that connects sellers, buyers, and independent promoters. Sellers list products on the platform and offer self-determined discounts in exchange for broader exposure and higher sales volume. Promoters — essentially anyone with a social network — share and sell those products, earning commissions on each sale through KwikClick's proprietary "single product tree" commission model. KwikClick's revenue model has two components: taking a cut of transactions facilitated on its platform, and licensing its technology to sellers on third-party platforms like Amazon, Etsy, and Shopify, enabling those sellers to run their own referral and influencer commission programs. KwikClick positions itself as distinct from traditional affiliate marketing through its "wave compensation" structure, which it is seeking to patent, and from network marketing by not requiring promoters to recruit members or commit to exclusive products. The platform is designed so that commissions accrue to promoters passively, even when they are not actively selling. KwikClick commenced its platform business in 2020 and appears to be in early-stage operations.