Polestar is a Swedish premium electric vehicle brand that designs and sells performance-oriented battery electric cars. Polestar currently offers four models: the Polestar 2 fastback/sedan, the Polestar 3 large SUV, the Polestar 4 coupé-SUV crossover (currently the best-seller at roughly half of volume), and the Polestar 5 grand tourer, launched in September 2025. Polestar sells cars through a network of 211 retail points across 28 markets, with Europe accounting for the large majority of revenue. In the U.S., Polestar uses a traditional dealer wholesale model through Volvo-affiliated retailers. Vehicle sales drive over 90% of revenue, with carbon credits — earned because Polestar sells only zero-emission vehicles and sold to other automakers needing to offset emissions — representing a growing secondary revenue stream. Polestar uses an asset-light manufacturing model, outsourcing all production to Volvo Cars and Geely plants in China, the U.S., and South Korea, avoiding the capital burden of owning factories. This creates dependency on its parent companies but keeps upfront investment low. Profitability is driven by volume, mix shift toward higher-margin Polestar 3 and Polestar 4 models, and ongoing product cost reductions. Polestar's near-term strategy centers on expanding its retail network toward ~250 sales points by end-2026, launching several new models through 2028 including a compact SUV planned for production in Slovakia, and shifting future platforms to Geely Group architectures to reduce R&D costs.