Magic Empire Global (MEGL) is a small Hong Kong-based corporate finance advisory firm focused on helping private companies list on the Hong Kong Stock Exchange (HKEX) and advising those companies on compliance and transactions after they list. MEGL's core service is IPO sponsorship, where it guides companies through due diligence, regulatory submissions, and the listing process on HKEX's Main Board or Growth Enterprise Market. Fees for IPO sponsorship are paid in four installments tied to key milestones. Beyond IPO sponsorship, MEGL offers financial advisory and independent financial advisory services on M&A, restructurings, and fundraisings; compliance advisory services to newly listed companies, which are required by HKEX rules to retain a compliance adviser for an initial post-listing period; and a newer corporate services line covering accounting advisory, company secretarial, internal controls, and investor relations. Revenue is driven by professional fees — either fixed project fees or monthly retainers. MEGL's business is heavily people-intensive, and revenue is largely constrained by the number of qualified staff the firm employs, since regulators mandate minimum staffing levels. The firm sources clients through the personal networks of senior staff and referrals from existing clients, and primarily competes on smaller HKEX listings where larger institutions are less focused.