Amaze Holdings is a creator commerce platform that provides the infrastructure for digital creators and brands to design, sell, and fulfill physical products directly to consumers. Amaze offers an end-to-end solution covering storefront creation, product design tools, payment processing, order management, and fulfillment coordination — all in a single platform. Customers are independent creators, influencers, and emerging brands who use Amaze to monetize their audiences by selling physical products, primarily through print-on-demand and on-demand manufacturing. Amaze runs an asset-light model — it does not own manufacturing facilities, warehouses, or inventory, relying instead on third-party suppliers and fulfillment partners, which limits inventory risk and allows transaction volume to scale without proportional capital investment. Revenue comes from e-commerce commissions on creator storefront transactions, subscriptions from creators and brands for platform access, and managed services. Amaze is also building data monetization capabilities, using first-party transaction data to eventually offer advertising and analytics solutions to brands, though these initiatives are not yet generating meaningful revenue. Beyond its core platform, Amaze recently acquired the Food Channel, a digital media property, as the first step in building category-specific distribution channels to group creators by interest area. Amaze also operates a legacy wine business, Fresh Vine Wine, which management has described as non-core and is evaluating for strategic alternatives. The company pivoted to its current business model in early 2025 following the acquisition of Amaze Software, and most of its strategic initiatives remain in early stages of execution.