La Rosa is a residential real estate brokerage firm operating primarily in Florida, with additional locations in California, Texas, Georgia, Puerto Rico, and Spain. The company provides home buying and selling services through its network of licensed agents under the La Rosa Realty brand. La Rosa employs an agent-centric business model that allows experienced agents to retain all of their commissions while paying the company recurring annual and monthly dues, technology fees, and coaching fees. Newer agents operate on a commission-sharing arrangement with the company. The company seeks to monetize these agent relationships multiple times by cross-selling ancillary services, including coaching, title and settlement services through FPG Title, property management, and commercial real estate brokerage. La Rosa also licenses its brand to independent brokers through a franchising segment. The primary driver for the business is agent count, as more agents generate higher fee revenue and transaction volume for ancillary services. Recently, La Rosa began a strategic repositioning toward AI data center infrastructure, which includes purchasing stablecoins and acquiring land for data center development. This move represents a significant departure from its core residential brokerage operations.