Swvl is a technology-driven mass transit company operating shared minibus networks in urban markets across the Middle East, Africa, and, more recently, the UK. Founded in 2017 in Cairo and headquartered in Dubai, Swvl positions itself between unreliable public transit and expensive ride-hailing services, offering pre-booked, fixed-route rides at accessible prices. Swvl operates two businesses: B2C, where individual commuters book seats via a mobile app primarily in Egypt, and B2B (Swvl Business), which serves corporates, schools, and municipalities across Egypt, Saudi Arabia, UAE, Kuwait, and the UK. B2B is sold either as TaaS (Transportation as a Service, where Swvl provides vehicles and drivers on a per-route pricing model) or SaaS (where customers license Swvl's platform to manage their own fleets). Swvl does not own vehicles in B2C — drivers operate their own vehicles on Swvl's platform — keeping asset intensity low. B2B TaaS eliminates utilization risk since pricing is per route rather than per rider, while SaaS is software licensing with minimal incremental cost, making it the highest-margin offering. Swvl's proprietary technology stack — covering route optimization, dynamic routing, vehicle assignment, and ETA prediction — underpins both segments and is central to its operating efficiency. Swvl's growth strategy focuses on geographic expansion into the U.S. and broader GCC, expanding its SaaS product, and adding adjacent revenue streams like fleet management consulting and EV fleet solutions.