Locafy is an Australian SaaS company that sells location-based digital marketing tools to small businesses, primarily in the U.S., Australia, and Canada. Locafy's core product is the "Localizer" bundle, which combines three tools: AI Pages (SEO-optimized landing pages designed to rank in Google's organic and AI-generated search results), Map Pack Booster (improves a business's ranking in Google's local map results), and Listings (syndicates a business's profile across directories and platforms). Locafy hosts and manages these pages itself rather than modifying a client's existing website — meaning if a customer cancels, the ranking benefit disappears, creating a structural retention incentive. Locafy also owns several online business directories, including Hotfrog and several Australian platforms, which together contain over 60 million business listings and serve as both an advertising asset and a prospective customer database. Revenue comes from three streams: subscriptions (the primary and strategically most important), display advertising on Locafy's directory pages, and one-time service fees. Locafy sells through resellers and channel partners, as well as directly to end users. Locafy's growth strategy focuses on bundled selling and AI-driven outbound sales, using a recently acquired Lead Management System to automate customer acquisition from its directories database at scale.