Stran & Company is a promotional products distributor and outsourced marketing solutions provider. Stran sources branded physical goods — wearables, drinkware, tech items, and event materials — from third-party manufacturers and resells them to corporate clients at a markup, bundled with value-added services including custom e-commerce storefronts, inventory management, fulfillment, and creative design support. Stran does not manufacture anything; it acts as a program manager and distributor. The majority of Stran's revenue comes from "program clients" — companies with ongoing, often multi-year contractual relationships — rather than one-off orders. Stran serves over 2,000 active customers, including more than 30 Fortune 500 companies, across pharmaceuticals, healthcare, gaming, finance, and manufacturing. Stran operates two segments: its core promotional products business and Stran Loyalty Solutions (SLS), acquired in August 2024, which focuses on loyalty and incentive programs primarily in casino gaming and hospitality. SLS runs at a lower gross margin than the core business, diluting overall company margins. Stran's growth strategy has three pillars: converting transactional clients to long-term program clients, acquiring smaller regional distributors in the fragmented U.S. promotional products market, and investing in proprietary technology to make its platform stickier with enterprise clients. Stran benefits from purchasing scale through its membership in Facilisgroup, a buying group that processed over $1.5B in industry sales in 2024.