Anghami is a music and video streaming platform focused on the Middle East and North Africa (MENA). Founded in 2012 as the region's first music streaming service, Anghami expanded into video in 2024 by acquiring the OSN+ streaming service. On the music side, Anghami's app offers Arabic and international music, podcasts, and audio content, with a free ad-supported tier and a paid "Anghami Plus" subscription. On the video side, OSN+ is a paid-only service offering premium Western content — including exclusive HBO titles in MENA — alongside Arabic, Turkish, and original content. Subscriptions account for roughly 90% of revenue, with advertising (~8%) and live events (~2%) making up the rest. Anghami sells directly to consumers and indirectly through a network of 45 telecom partners across 16 MENA countries, which is critical given low credit card penetration in the region; these partners handle billing via direct carrier billing. Content costs are the primary variable cost — music royalties run roughly 46% of music revenue, while video content is licensed from OSN Group at a fixed fee. Anghami runs an asset-light model, hosting on AWS rather than owning servers. The company's core competitive argument is its deep Arabic music catalog (roughly 70% of streams), its decade-plus of MENA user data, and its regional telecom billing infrastructure — advantages that global players like Spotify and Netflix lack in the region.
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