Solo Brands is a portfolio of outdoor lifestyle brands, with Solo Stove as its core business and Chubbies as a secondary contributor. Solo Stove makes premium, portable, wood-burning fire pits engineered with a secondary combustion airflow system to burn nearly smoke-free. Fire pits come in multiple sizes for tabletop to large backyard use, and the brand has expanded into camping stoves, pizza ovens, griddles, coolers, and most recently a propane fire pit, the Infinity Flame, targeting markets where wood-burning is restricted. Chubbies is a casual menswear brand known for brightly patterned shorts and swimwear, and has expanded into pants, outerwear, kids' apparel, and a women's swimwear line. Solo Brands also owns Oru Kayak, which makes foldable portable kayaks, and ISLE, which makes inflatable paddleboards, though both are small contributors. Solo Brands sells primarily DTC through its own websites, which account for roughly 63.5% of sales, with the remainder through retail partners like DICK'S Sporting Goods and REI. The DTC channel drives higher gross margins by capturing the full retail price. The business is seasonal, with Q2 and Q4 as the strongest quarters. Solo Brands is currently focused on a turnaround after aggressive DTC promotions in 2023-2024 undercut retail pricing and damaged retailer relationships. The company has since cut costs, repaired retail partnerships, and launched new products to stabilize the business.