Informatica makes enterprise data management software, primarily through its cloud platform called the Intelligent Data Management Cloud (IDMC). Large enterprises use IDMC to connect, integrate, clean, govern, and catalog data spread across cloud data warehouses, on-premises databases, SaaS applications, and data lakes. The platform covers a broad set of capabilities: data integration and engineering, data cataloging, data quality, master data management (MDM), data governance and privacy, API and application integration, and a self-service data marketplace. All of these tools run on a shared platform powered by CLAIRE, Informatica's AI engine, which automates data classification, quality rules, lineage mapping, and anomaly detection. In 2024, Informatica added CLAIRE GPT, a natural language interface for non-technical users. Informatica sells primarily to large enterprises through a direct field sales force and a partner network that includes cloud hyperscalers, data platforms like Snowflake and Databricks, and global system integrators. Revenue comes from cloud subscriptions (priced in Informatica Processing Units, or IPUs, a consumption-based commitment model recognized ratably), legacy self-managed on-premises subscriptions, and maintenance fees on perpetual licenses — the latter two are in decline as Informatica migrates customers to IDMC. Cloud ARR net retention was 124% in Q4 2024. Informatica's growth strategy centers on winning new cloud workloads, converting its remaining on-premises base to IDMC, and positioning IDMC as core infrastructure for enterprise GenAI initiatives.