Zeo Energy sells and installs residential solar energy systems for homeowners across roughly a dozen U.S. states, with its core markets in Florida, Texas, Arkansas, Missouri, Ohio, and Illinois. Zeo is vertically integrated, handling marketing, system design, permitting, procurement, installation, and maintenance in-house. The company reaches customers primarily through a door-to-door sales force, which accounts for roughly 89% of installations, with the remainder sourced through an external dealer network. Customers can purchase a system outright or lease one through a third-party leasing company; leases now represent about 74% of installs, as the leasing company captures the 30% federal investment tax credit and passes some savings to customers through lower monthly payments. Zeo gets paid directly by the leasing company in this arrangement. Revenue scales with the number of systems installed and the wattage of panels deployed. Costs are driven by equipment (solar panels, inverters, and racking), installation labor, and sales commissions. About 46% of equipment is sourced through a single distributor, Greentech Renewables. Beyond core solar, Zeo operates a roofing business in Florida through Sunergy Roofing & Construction, which allows Zeo to replace roofs ahead of panel installation. In 2025, Zeo acquired Heliogen, an early-stage commercial and utility-scale concentrated solar power company whose technology stores energy as heat using molten salt, targeting data centers as an initial market.